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There are various reasons for performing cycling and for this there are several types of bikes available in the market. There are mainly four types of bike named as the mountain bikes, road bikes, folding bikes and hybrid bikes.

The selection of the bike among the different types depends on the number of times you are going to use the bike. The other things that helps you in selecting the bike is the purpose and the distance that will be covered by it. You should select the bike that you can ride in a comfortable manner.

They are mostly designed for speed so that the riding position is low down rather than upright, as this is the most aerodynamic position. This type of bike is certainly the quickest choice for road bike cycling and is the bike of choice for racing and most experienced road bike cycling fans.

If you are buying the bikes for the purpose of long distance, the bikes known as the touring bikes are the best for this purpose. The race bikes are designed in such a way that they give a good acceleration and speed. The bikes known as touring bikes are known for having gear ratios.

A good choice of road bike for commuters, keeping fit and cycling for leisure are hybrid bikes. These are essentially a mixture of a mountain bike and a road bike, and they are growing in popularity all the time. Hybrid bikes are easy to maneuver, with a range of gears that make it easy to cope with changes in speed or gradient.

The tires of this particular bike are same as the one that is present in the mountain bikes. The presence of these types of tires helps in riding them on different places. They are considered as the easiest way for the people who love bike riding.

The author is a dealer of stationary bikes. Stationary bikes fascinate the author more than anything else. To know more about stationary bikes one can always visit the sites 12 inch bike and bicycle for kids.

Technorati Tags: 12 inch bike, bicycle, bicycle racing, cycling, racing, recreation, riding, travel

With more than one hundred years notched on their belt, Harley Davidson is praised with building the best motorcycles on the planet. There is little doubt that they deserve the acclaim.

Arthur Davidson and William Harley dreamed of creating a “motorized bicycle” in their early adulthood. Test models were created and failed miserably, but this never deterred the boys from achieving their goal. Despite early models requiring foot power on hills, Harley and Davidson continued striving to create the “motorized bicycle” that they knew would become a success.

By 1906, the first fifty motorcycles were manufactured. A few years later, they followed with a line of motorcycles for police and military use. Short of a slowdown in the 1970s, Harley Davidson never stopped tweaking and improving their models. Today, Harley Davison produces millions of motorcycles for use on every corner of the world.

The distinct engine roar and loud vibrations through their tailpipes allow onlookers to hear the motorcycle far before it is visible. Listening to the strength of a Harley Davidson engine is an experience few will forget.

Three motorcycle nicknames were established courtesy of Harley Davidson. “Choppers” were born when the angle of the motorcycle’s front fork was extended allowing the handlebars to sit further back. “Hogs” became aptly named for the extra room used to transport racing pigs without switching to a larger vehicle. Who said people are the only ones who can ride a Harley? “Harleys” offered a shorter, catchier way to name a motorcycle manufactured by Harley Davidson.

Every March, Harley Davidson takes the Daytona by storm. June brings the Harleys to New England by way of Laconia, New Hampshire. Sturgis, South Dakota becomes a home away from home for many riders every August. Thousands of Harley Davidson’s enthusiasts attend these gatherings. Many leave with dreams of having their own bike customized to match what they have seen on other bikes.

In 1983, H.O.G., The Harley Owners Group, formed its first chapter. Today more than 1,000 chapters are in existence and more than one million members share their love of these bikes, whether they own one or not. The devotion to this fine brand is proven, and you do not have to be among the elite to enjoy all there is to Harley Davidson. There are also a slew of online forums and websites devoted to Harley Davidson. Not even Yamaha, BMW, Victory, or Honda come close to having the same fan base.

Even if you cannot afford a Harley, you can still show your enthusiasm for the maker by purchasing items from their merchandise line. All of these items help contribute to Harley Davidson’s $5 billion revenue every year. Hey, the advertising helps too! Not that Harley Davidson is hurting for promotion.

Harley Davidson truly is the reigning champion of motorcycle manufacturers. What others strive to achieve in their lifetime, Harley Davidson has conquered.

Gregg Hall
http://www.articlesbase.com/motorcycles-articles/why-the-harley-davidson-motorcycle-is-more-popular-than-ever-before-68281.html

What happens when you run out of pet food in the middle of the day? The quickest way is to dash to the nearest pet store and replenish your pet supplies, as most online orders are not delivered immediately.

It requires a lot of energy and time to provide the best pet care to our animals. The pet store is the most convenient place to purchase all the pet supplies for your beloved pets, as they will usually have stocks on the products or services that are in high demand or most commonly bought by customers.

In a large city or big town, there should be dozens of pet stores situated near every residential area. You should look for a store that keeps their goods in a neat and hygienic manner. Perishable products such as food or anything with a shelf date should be sold within the validity date.

In addition, an up-market store should have the latest products that may help pet owners minimize on the amount of time spent on pet care.

Firstly, there is a need to groom your pet under a daily, bi-weekly or weekly schedule, as the activity is necessary to keep the animal’s coat healthy and shiny. Grooming is also essential, as it will also eradicate fleas and other parasites. The pet store should have hygiene and grooming products such as shampoos, skin lotions, bathing foams, deodorizers as well as a good range of grooming tools like nail clippers/files, rakes, combs and brushes. It should also have products on dental care and commonly used medications.

Other useful innovations that can be found in an up-market store are the automatic feeders and watering gadgets. These products give your pets access to food and water whenever there is a need, without the owner’s presence to attend to their meals. In addition to convenience, automated feeders build in the control of releasing food to animals with dietary needs. As animals usually tend to dehydrate more quickly, it is important to have water readily available to them.

There should also be some varieties of traveling aids such as specially designed harness, car seats and soft cages in the pet store. Pet owners can buy these aids when traveling with their pets in cars. If you choose to bring your pet out in a bicycle, there should be a range of baskets with different safety and security features available in the store.

Most of the pet store will usually stock up a variety of leads and collars for dogs or puppies. In addition to holding your pet’s registration tags, collars also give the animal a unique identity whereas the leads can be belt around your waist as you jog or stroll with your pet. You can buy a pocket pouch from the store to carry your pet if is a small animal like the Chihuahua. A muzzle will most likely be necessary if your pet is a large or dangerous dog, especially on occasions when humans need to be kept safe.

You should be able to find a good range of bedding materials in a variety of sizes and styles in the pet store. These will probably include kennels and mats for dogs, basket and cushion products for cats, cages for the birds and rodents as well as aquariums for fishes and tortoises. Rugs and blankets are also needed to keep your pets warm during cold weathers. These accommodations will ensure that your pets are able to rest comfortably.

In addition, you should be able to buy secure enclosures such as safety pet fences or cat fences at the store. These are soft wire mesh enclosures that can be placed in backyards or on balconies. Such blocking enclosures will keep your pet safe and prevent them from wandering off while having a stretch of exercises outdoors.

Finally yet importantly, your pet will enjoy the endless list of toys sold in the pet store. These may include balls, Frisbees and bones for dogs, scratching posts and tunnels for cats, mirrors for birds as well as racing tracks for rodents.

You may even find more pampering products, unusual toys, specialty clothing and other ‘hidden treasures’ when searching through the bigger pet store(s). A trip there will bring you and your pets plenty of joy and fun together.

Ske Chay
http://www.articlesbase.com/pets-articles/pet-store-are-you-able-to-get-your-beloved-pets-need-70498.html

Facts about pets

Australian families who share their homes with pets number among the highest in the world, with 64% of households including pets. In those 7.5 million households, fish top the pet population at over 12 million, followed by birds, at 9 million. At almost 4 million, there are more dogs than either boys or girls under the age of 14 years, and our domestic cat population is approximately two and a half million. If we group horse for pleasure riding, rodents, rabbits, snakes, lizards and others together, we can add another 2 million pets.

Pet Supplies Pet association has been shown to have enormous positive benefits on health and wellbeing of Australians. When you have a pet as a member of your family, you will visit the doctor less frequently and use less medication, have lower cholesterol and lower blood pressure, recover from illness and surgery more rapidly, deal with stress better and be less likely to feel lonely. All in all, it is estimated that pet association saves the Australian health budget almost S4 billion annually.

Around 90% of Australian familles with pets, consider those pets as fully integrated family members and the primary caregiver who assumes responsibility for the pet in the majority of situations is female. Not surprisingly, expenditure on pets, pet care and pet products in Australia is placed at more than $4 billion annually and provides employment for more than 40,000 people. Of this expenditure, two thirds (66%) is spent on dogs and one quarter (25%) is spent on cats. Dogs therefore get the greater amount of attention in pet world.

Care and grooming products

Caring for pets requires time and energy on the part of the caregiver. In today’s busy world, time is a commodity in shorter supply than perhaps it once was. There are a lot of products available to help reduce the amount of time needed for pet care. Search Myshopping.com.au for pet care products for your particular animal.

There are automatic feeding and watering products that mean your animal can access food and water when they need it and don’t have to depend on you being there to attend to it. Having water readily available for dogs and cats is important because they dehydrate more quickly than humans. Automated pet feeders not only reduce the chore of being there to provide meals for your pets, but add the convenience of timing food releases for animals that may be subject to particular dietary needs. Using an elevated pet feeder can aid your pet’s digestion because the pet doesn’t have to strain and bend over to access the food. Portable watering and feeding products are useful for those who take their pets with them at work or on the move, and include drinking pouches and feedbags for dogs and cats.

The need to groom your pet depends a lot on your living environment, and whether (or how much) your pet is an indoor or outdoor pet. Grooming could be a daily, weekly or occasionally scheduled activity, and is necessary to keep the animal’s coat healthy and to eradicate fleas and other parasites. It is also important to keep dander in check. Grooming products for pets include products for coat maintenance, nail clipping, dental care, bathing and beauty. There is a huge range of shampoos, face washes, and deodorisers and skin care products as well as styling tools and bows and ribbons for beautification. Grooming tools you may require could include a grooming table, heated blower-dryer, combs, rakes and brushes. As well as nail files and clippers.

Accommodation and transport products

As we cram ourselves into smaller and smaller living spaces, we have a need to accommodate our pets in the most comfortable manner. There is a huge range of bedding, mat and cushion products for dogs and cats, as well as cages and aquariums for birds and fish. (Aquariums are also available for hermit crabs and snails). Small ‘housing’ products such as indoor and outdoor kennels and sleeping tents and bags come in a variety of sizes and styles to suit all kinds of living environments. Rugs and shelters are also important for keeping your pets warm during cold weather, and insulated or shaded shelters are important during warmer weather. Pet that suffer from arthritis can benefit from pet warming pads, while animals that have motor disabilities can benefit from special ramps and steps that aid them in their mobility.

As a large proportion of pet owners like to travel with their pets in cars or on bicycles, there are a large number of travelling options, including specially designed car seats, harness and soft cages. Some car seats double as a travel suitcase to carry your pet’s travel needs or as a bed for a comfortable night’s sleep. For the cyclist, there is a range of pet bicycle baskets available with different safety and security features.

One of the reasons that pets help foster better health is due to the time we spend walking, running or playing with them. Searching Myshopping.com.au for leads and collars will yield a tremendous variety of products. Leads that you can belt around your waist give you ‘hands-free’ control of your dog while you walk or jog freely. Collars not only provide a way to carry your animal’s registration tags, but also provide a unique identity for your pet. If your pet is small or has a disability, you can get a pet stroller or a pocket pouch to walk or carry your pet.

Safe and secure enclosures can keep pets from wandering off, while giving them an outdoor experience. Safety pet fences or cat fences are wire mesh enclosures that can be used in backyards or on balconies to keep you pet safe while giving tem the ability to stretch in the fresh air. Portable soft pens, many of which can be coupled together to enclose a larger area, are ideal for containing a pet indoors or blocking off an entrance.

Safety products and toys

There are occasions when both pets and humans need to be kept safe from each other and from other dangers in the home and neighbourhood. These can include muzzles and safety restraints, as well as steps and life preservers to use in shimming pools and at beaches. The elderly pet may need special pet stairs or slings to help with mobility, or a brace that acts as a support crutch.

There is no shortage of toys for your pet available through Myshopping.com.au and may include scratching posts and tunnels for your cat; Frisbees, balls and bones for your dog, mirrors and balls for your birds, racing tracks for rodents. You can even find the more unusual toys along with training devices; clothing articles and pampering products here on Myshopping.com.au just click and search.

Andrew Gates
http://www.articlesbase.com/pets-articles/a-guide-to-buying-pet-products-54782.html

The word “adventure” has been a part of our lives in some minor or major experience. Travel has also been undertaken probably more frequently than we have had adventures. Now, when we combine these two words, a whole new vista of thrilling experiences come to our mind and understanding Adventure Travel becomes possible.

Adventure is usually thought of in terms of facing physical dangers, surpassing them and in the process there are some ups and downs that keep the suspense alive and finally either one feels a sense of achievement or disappointment. Well, adventure can be said to be a unique, out of the way experience that applies strictly to each one individually. The different kinds of adventures that one can think of can vary from being very passive to very active depending upon the nature of the individual. For example, for one, going for a walk in the countryside may spell adventure while to another, it could be whitewater rafting while a third may not be satisfied with anything less than a walk through an Amazon jungle!.

Mountaineering, rock-climbing, para-gliding, bungee jumping, sky-diving, bull-fighting, racing, etc can be termed as adventurous. The thrill and sense of danger that challenges a person’s capacity may attract them to undertake daring feats. These are some of the physically active adventures. Unlike these, exploring the countryside, visiting new cities or remote places, camping, trekking, scuba diving, going off on safaris also involve physical activity but these may be considered a little passive when compared to the ones mentioned above. For children, learning to ride a bicycle, horse riding, exploring an abandoned house, taking a roller coaster ride, or getting onto a giant wheel for the first time, may all constitute an adventure.

There are people who seem to be bitten by the travel bug and cannot stay in a place for long. They yearn to try out new places, visit the wonders of the world or far off remote areas, museums, art galleries, gambling casinos, libraries, temples, shrines, etc just to get the feel of it and experience that high of having known the unknown first hand. Adventure is that experience which goes beyond the normal or common routine of one’s life. It is exclusive to a particular individual depending on one’s personality, nature and tastes. It has entirely to do with one’s own imagination, physical and mental courage.

Sometimes, all the members of a family could have the same tastes as far as adventure is concerned. It makes traveling together that much easier. Sometimes, views within the family might differ. In which case, one might think going to Disney is an adventure while another might want to go up in a hot air balloon!

For some, adventure travel may be scaling the Mount Everest or mixing with the local people of an unknown village. Ultimately, the experience of making it adventurous lies totally within you as there is no yardstick to measure how adventurous an event has been for a person. It is your own, exclusive, personal experience!

Tom Sample
http://www.articlesbase.com/travel-articles/make-your-next-travel-experience-an-adventure-83814.html

Cyclo tourism is a hobby that combines tourism and cyclism and is practiced by the cyclo-tourist. The activity consists of discovering new sites, landscapes and places or to visit lands and countries using the bicycle as a means of transportation. Cyclo tourism is not to be confused with long distance sporting racing events such as the tour de france, it is first and above all a leisure activity, the extra exercise is an added bonus but not the main and only objective of cyclo-tourism. It is however a form of eco tourism.

Forms of cyclo tourism

Cyclo tourism can be characterized by the distance traveled, the length of the trip and the nature of the equipment used.

The short excursion consists of a single or a half day ride. It doesn’t require any specialized equipment apart from the standard tire repair kit, water bottle and maybe a light snack.

The long excursion can be as long as a few hundred kilometers ride with camping equipment, a more extensive bicycle repair kit and special clothing and garments to face the eventuality of changing meteorological conditions. This way a cyclo tourist can circumvent entire countries, cross borders or travel between distant cities. Some cycle tourists even go as far as traveling the world and crossing multiple continents by planning ahead with great precision for any possible eventualities and scenarios.

In France and continental Europe a network of roads dedicated to cyclist tourist called “veloroute” is under construction to facilitate the movement of cyclists across Europe. These roads are specially designed to be far away from super highways and high traffic road ways while using common touristic itineraries giving cyclo tourists access to conventional touristic attractions such as camping grounds, museums, restaurants and accommodations. The economical advantages to local economies help to finance and develop the “veloroute”.
History

Cyclo tourism was pioneered by Paul Vivie in France in the late 1890’s, the first excursions were Lyon-Nice and were executed in less than 24 hours. He is the founder of the 7 commandments of Velocio (cyclo tourism):
– Take rare and short breaks – Have numerous light and frequent meals, eat before being hungry and drink before being thirsty – Never push until abnormal fatigue that leads to lack of sleep and appetite – Cover yourself before being too cold and uncover yourself before being too hot – During excursion, limit or eliminate tobacco and alcohol consumption

Equipment

The bike is the most important element of the cyclist tourist. It must be comfortable and sturdy to accommodate the extra weight required on long excursions. The seat is particularly important because if not suited to long trips it will cause blisters, bruising and pain on long journeys. The frame is usually made of high quality steel from reputable companies such as Reynolds, Vitus or Colombus. Mud flaps must wide and sturdy, ball bearings must be of high quality, saddle bags must be roomy and are often made of high quality leather. Most long excursion bicycles are actually usually custom made to withstand the special and extenuating conditions and circumstances that cyclo tourism can bring. Lighting should be complete with head lamp and break lights, tires must be of high quality and made for both street and moderate off road conditions.

Bruno Vincent
http://www.articlesbase.com/fitness-articles/the-joys-of-cyclo-tourism-65012.html

The Dodge brothers, John and Horace, began their careers as bicycle mechanics in their father’s shop in Michigan. Their bearings and other parts were in demand with the early automobile industry, and they helped design motor parts for early Oldsmobiles.

It wasn’t long before the two brothers were approached by Henry Ford. In 1902, impressed by their skills, Henry Ford offered them a one-tenth share in his new automobile company.

After 12 years in this partnership, the Dodge brothers left Ford’s company and started their own automobile manufacturing company. Thus, in 1914, the Dodge Brothers Motor Vehicle Company was established. The “Old Betsy” was their first car, built that year.

In 1925, the Dodge Brothers Company was purchased by Dillon, Read & Company, and in 1928, the Chrysler Corporation took over a much larger Dodge Brothers. It continued expanding its line of vehicles, which included the WWII Power Wagon – a vehicle that garnered enough acclaim to continue production a decade after the war.

Following Chrysler’s takeover of the British Rootes Group and Simca of France, and the resultant establishment of Chrysler Europe in the late 1960s, the Dodge brand was used on light commercial vehicles, most of which were previously branded Commer or Karrier, and on pick-up and van versions of the Simca 1100. In the 1960s and 1970s Dodge contributed to America’s fascination with high-performance “muscle cars” by manufacturing the 505 Charger Daytonas for stock-car racing and as production cars.

Dodge and Chrysler brought the domestic convertible back to the roads in the 80s in the form of the Dodge 400 and the Chrysler Lebaron. In the 90s, the eagerly anticipated Dodge Viper put the muscle back in “muscle cars.” All of which soon culminated in the new, aggressive look on the Dodge Ram Pickup, Dodge Dakota and Dodge Durango.

For the model year of 2007, Dodge, a part of Chrysler, has lined up some new and some reworked models for its fans. Let’s take a look at a few specifications of the 2007 Caliber, Charger and Nitro –
2007 Dodge Caliber

It would seem that Dodge decided a compact hatchback is a swell idea in light of America’s recent and slightly elevated interest in smaller, more fuel-efficient vehicles. The Caliber is not a hard-core fuel miser, though, and is instead a pretty normal-sized compact. It features an all-new chassis design, and is being built at DaimlerChrysler’s retooled Belvedere, Illinois, plant.

For the Caliber’s initial launch in North America, Dodge has three styles available (SE, SXT and R/T) and a hat trick of four-cylinder, twin-cam engines: a 1.8-liter, a 2.0-liter and a 2.4-liter. The goal of improved fuel economy has also played a role in the Caliber’s transmission offerings. While the 1.8-liter gets a traditional five-speed manual, the 2.0-liter and 2.4-liter engines have a continuously variable transmission (CVT).

2007 Dodge Charger

The 2007 Dodge Charger SRT8 Super Bee is the first special edition of the “Charger on Steroids” from Chrysler Group’s Street and Racing Technology Division (SRT). Powered by the SRT-engineered 6.1-liter HEMI® V-8 producing 425 hp and 420 lb.-ft. of torque, the Dodge Charger SRT8’s powertrain represents a new level in HEMI performance, with 85 additional horsepower.

Featured on all Dodge Charger models, a five-speed automatic transmission with AutoStick provides a full range of transmission performances to match a variety of driving styles, situations and road conditions. The new 2007 Dodge Charger features rear-wheel drive with near 50/50 weight distribution and advanced technologies that offer superb ride and responsive handling in all surface and traction conditions.

2007 Dodge Nitro

Dodge calls the 2007 Nitro its first midsize SUV, but it is more of a compact SUV. Dodge probably thinks “compact” sounds too feminine for an SUV geared to attract more men than women. However, the Nitro’s styling and hardware speak for itself. Although it’s built on the same platform as the Jeep Liberty, the Nitro was engineered primarily for street use.

Four-wheel drive will be an option, but there’s no low-range gearing or big off-road tires. The Nitro offers two solid V6s. Base and SLT models get a 3.7-liter with 210 horsepower and 235 pound-feet of torque, while the R/T gets a 4.0-liter six with 255 hp and 275 lb-ft of torque. There are three transmissions: a six-speed manual, which comes standard in the base model, a four-speed automatic, and a five-speed automatic which only comes with the R/T’s 4.0-liter V6. At 178 inches, the Nitro is about 4 inches longer than the Jeep Liberty and 10 inches shorter than Chevrolet’s Equinox.

Today, Dodge is a part of the Daimler Chrysler AG and is based out of Stuttgart, Germany. The Dodge brand has become famous primarily for its trucks. This is a reputation that the company is now trying to change by introducing the new Dodge Charger and the Dodge Challenger. So, that’s more to look forward to from Dodge!

Owen Walcher
http://www.articlesbase.com/automotive-articles/dodge-cars-and-trucks-for-2007-79924.html

Every business needs to do everything it can to stand out from the crowd, to differentiate itself from the competition. This is a major challenge for companies that sell substantially the same thing as their competitors.

The average business does not have the resources of a multinational corporation that often uses its substantial marketing muscle to buy market share or to drive competition out of the marketplace. Big business also uses its deep pockets to flood various media with advertising, making them a pervasive presence.

The Web has always been an egalitarian environment where smaller companies could present themselves using the same techniques as the big boys, and if these companies did it well they could stand side-by-side with their competitive behemoths.

One thing that small and medium sized businesses should take some comfort in is that many large corporations are notoriously poorly run, relying on brawn rather than brain to get the job done. Many survive because over time they have acquired huge resources, become oligopolies, or they use predatory marketing practices to stifle competition.

As the Web becomes more and more a multimedia environment, corporations are starting to use their financial resources, and inventory of commercial assets and programming (not to be confused with computer programming), to deliver their marketing messages. The question is can smaller businesses compete, and if so, how?

Slipstream Marketing

Dr. Max Sutherland, a Marketing Psychologist and Professor at Bond University, has written about a concept he refers to as ’slipstreaming.’ Anyone who is familiar with motor racing or even bicycle racing understands that slipstreaming is a drafting method where a racer tucks behind a front-running rival reducing wind resistance and saving fuel and energy, and with a quick move, the challenger can slingshot past the race leader.

The clever implementation of slipstream style marketing campaigns can allow you to blow by your competition by using the momentum of well-known and instantly recognizable campaigns.

Slipstreaming references a collective audience memory, a kind of shared consciousness. Skillful execution draws instant recognition and an “Oh I Get It!” reaction without a lot of wasted setup or groundwork.

“Give Me The Same Thing, But Different!”

The key of course is how you make your version different. What’s the twist? Blake Snyder, a Hollywood screenwriter and author, writes about entertainment executives’ constant refrain, “Get me the same thing, but different.” What Snyder has learned and what he preaches is that movie moguls understand it’s easier to get people to go to a movie they understand and that was already a success, but the trick is making the new version different, that is different but the same.

If you think slipstreaming is an easy way to be creative you’re wrong. Being different but the same is not as simple as it sounds, but success can depend on it. Done poorly slipstreaming comes off as lame and imitative, but done correctly you appear clever and cutting-edge, and more importantly you deliver the marketing message in a way your audience will remember.

There are an endless variety of things you can slipstream: personalities, icons, slogans, music, advertisements, news events, pop culture phenomena, movies, television shows, commercials, and sporting events.

Personalities

One of our favorite personality slipstreaming techniques is the use of voice-over. It can be implemented as part of a video campaign or as a stand-alone feature. We have used sound-alike actors to portray Rod Serling, Sam Elliot, Steve Irwin, Paul Winfield, Tom Brokaw, and many others.

What makes this approach so valuable is that most people will relate to the voice as someone they know, or are familiar with, but not immediately recognize.

This method captures people’s attention with the familiar sound of a famous voice but without the cost of hiring the celebrity. Often the voice does not even have to be that close to the original, it’s the cadence, deliver, tone, and script that makes people sit-up and take notice.

Cutting through the jungle of advertising noise is a challenge for everyone in business and this technique is a very effective method of getting heard and being remembered.

Television Shows

Another slipstream technique we’ve used is to play upon the audience’s knowledge and familiarity with certain television shows. We have created Web-videos, written scripts, added dialogue and composed music that reminds people of the old ‘Twilight Zone’ series and the popular A&E show, ‘City Confidential.’

Commercials

One of our most successful Web-promotion campaigns was the ‘Multimedia Versus seo Campaign’ (http://www.mrpwebmedia.com/ads) where we took advantage of the well know Macintosh Versus PC television commercials. Nobody needed an explanation or setup to understand what was going on in the commercials. We basically slipstreamed Apple’s television campaign.

Slogans

Slogans are another resource for slipstreaming and if you think only small companies slipstream, think again. The A&E Network used the slogan “Time Well Spent” for many years, while The Comedy Network slipstreamed it with their own twisted version “Time Well Wasted” – the same thing, but different.

Music

With the popularity of Hip Hop music, the milk marketing board developed a series of commercials with diary farmers rapping to a catchy Hip Hop tune well prancing around their farm animals. Hip Hop was also slipstreamed by Smirnoff in their Raw Tea campaign and ‘Tea Partay’ viral video.

Pop Culture

With the popularity of poker and the World Poker Tour, we developed a Mike Sexton style character, host of the television show, for one of our projects. We’ve even created nostalgia radio-style audio pitches that hark back to the olden age of radio plays.

Movies

We created an entire campaign for a client based on the idea, “Life Deserves A Sound Track” where everyday situations were described in dramatic style with familiar voice-over announcers, which was our take on Will Ferrell’s hit movie ‘Stranger Than Fiction.’

Sports

We’ve created presentations using the personas of famous sports figures like Hall of Fame pitcher and broadcaster Dizzy Dean and Mel Allan. We created scenarios and scripts using the voices and personas of World Champion racecar driver Jackie Stewart and one crazy script fashioned in the style of college basketball analyst Dick Vitale.

Conclusion

As you can see from these examples, there are an endless number of ways to take advantage of the public’s shared experience. So the next time you need to come up with a new Web marketing campaign for your company, think like a Hollywood mogul: Come Up With Something That’s The Same, But Different.

Jerry Bader
http://www.articlesbase.com/marketing-articles/how-to-compete-with-the-big-boys-140102.html

Ettore Bugatti born in 1881 in Italy designed Bugatti. His father was an artist as well as a famous sculptor. Due to his fine carpentry work, he earned reputation in Italy and other countries. Ettore Bugatti cleared his education in 1897 and joined an arts academy. There he participated in bicycle manufacture and repair processes. While in the academy, he gained valuable skills, which helped him, progress in the motor industry. At the age of 17, he designed a tricycle and fixed it with a motor. DeDion motors powered the tricycle. Prior to the century ending, Ettore Bugatti participated in motor race using the earliest Bugatti model. In 1901, Ettore Bugatti improved the appearance of the automobile with help of the Gulinelli brothers. This occurred before they presented the automobile in an international automobile exhibition held in Milan. During the exhibition, the automobile scooped the T2 prize offered by the French Automobile Club. This popularized the automobile model all around the world.

By 1911, Ettore Bugatti had developed a couple of Bugatti models used in the racing sports. Many sports drivers preferred Bugatti automobile because it had high speed. It also consumed fuel sparingly thus was economical. In the period of 1914-1918, Ettore Bugatti developed airplane engines used in the First World War. The engines had concepts used by both French as well as Americans in the construction of airplanes. Using this blend, he came up with cost effective engines. His industry expanded and employed hundreds of workers. As time passed by, he developed new Bugatti models, which had new body as well as engine designs.

In 1927, Ettore Bugatti thought of a luxurious model after introduction of Royale luxury model in 1926. Royale model was very expensive and only the affluent afforded it. It had eight-cylinder engine as well as 12.7-liter capacity. Its engine had a 300-horse power. Introduction of Royale in the market was wrongly timed because at that time, the world experienced the Great Depression. Many economies had collapsed therefore only very few people had ability of purchasing this automobile. Since a lot of capital was invested in development of Royale Bugatti model, the company faced heavy losses due to poor sales margin associated with Great Depression.

In 1932, the Bugatti Company stood again after being given a contract to build train engines by the French government. These engines were meant for high-speed trains. Using the same technology, Ettore Bugatti developed new Bugatti models used as railcars. In the twentieth century, more models have cropped up due to an advance in automobile technology. There are several Bugatti models available today. They include racing cars and luxurious cars.

Many motorists, due to its economical fuel consumption prefer Bugatti. Today, Volkswagen AG owns the brand name. Following astute management displayed by this company, many models have been developed. These models have also performed exceptionally in international automobile exhibitions. Bugatti automobile has a long history in vehicle production. This has created a strong foundation for development. Proper management and hard work has also contributed in its success.

Levi Quinn
http://www.articlesbase.com/automotive-articles/the-history-of-bugatti-715461.html

Did you know that there are nine categories that mountain biking can be split into? Each category offers the rider a different experience either as a hobby or as a sport. The different mountain bike reviews are broken down into these categories:

1. Dirt Jumping

This style of mountain biking is known for the high jumps over manmade dirt hills. While in the air, tricks are done on the bike. Six or more jumps are usually done in one run and the jumps are close together so that the biker can get a flow going with their trick riding.

2. Cross country
In this style of mountain biking, you ride your bike up and down hills. It is not the most extreme form in the mountain biking world, but most of this type of ride is in great shape due to the long rides.

3. Cyclo cross
This biking category is a cross between mountain and road biking. The riders learn how to race on and off the course, ride obstacles, and go through rivers.

4. Downhill Biking

Racing downhill the fastest is the goal of downhill mountain bikers. The name of the game is extreme and intense riding, to help give the riders maximum excitement and thrills.

5. BMX
This style of mountain biking uses 20-inch wheels. You can very commonly see this kind of bikes at skate parks or areas with dirt jumps. These BMX bikes are made for performing tricks and doing stunts because they have a shorter wheel base and smaller wheels.

6. Trials
The bicycles used in trials do not look anything like mountain bikes. They have 20 or 26-inch wheels and they have smaller, lower frames than mountain bikes. In trials, riders jump their bikes over different obstacles. This kind of biking takes a great deal of practice, focus, and balance.

7. Freeride Biking

This type of mountain biking involves finding a path down the side of the mountain where you can use all of the terrain to do tricks, stunts, etc. This is a very popular competition, because the riders can express themselves.

8. Street and Urban Biking
Manmade obstacles, ledges, and other urban areas are what this type of biking revolves around. They will do great stunts and tricks on these manmade items, too, including grinds and stalls.

9. Single Speed
This kind of biking is done on a bicycle with only one gear and few other components. This is not to be confused with a fixed gear bicycle. The basis behind this kind of biking is simplicity. This helps the pedaling to be more efficient and the bicycle is lighter and has fewer problems mechanically.

Alastair Hamilton
http://www.articlesbase.com/sports-and-fitness-articles/nine-types-of-mountain-biking-99060.html